Planner Reads

Anon writes:

On a serious note…here’s a list of points and ideas why, some obvious, some hopefully not in reply to your post. Sure others might have commented already on some of these but hopefully not all of them. There might be a little repetition in some of points too but they’re all intertwined ideas and hopefully it sparks further debate.

1. It’s about making money not the creativity.

2. It’s obvious from your post that too many layers of bureaucracy in agency model destroys creative idea now.

3. Clients have got agencies by the balls.

4. Clients are uneducated, ignorant and dumb as in anon at 13.04 – this is so true.

5. Many CEOs used to be marketing managers and know what they want and get exactly what they want for as cheap as possible. Pay peanuts, get monkeys.

6. No trust in creativity, clients terrified of losing their jobs. Play safe. Combine this with point 4. It’s always this double whammy.

7. Weak agency creative leadership to stand up to clients. No charming, engaging, persuasive personalities anymore.

8. Controlling account directors, in the layer of bureaucracy point, using the excuse of keeping creative away from client, kills ideas as there’s not a proper relationship between ...