Planner Reads

Over the past year James Sherrett has kindly asked me, for some reason, to do a couple live webcast discussions called Adhack Live. 

We are doing another one this Thursday which started as a discussion around the implications crowdsourcing has on the marketing universe.  We've since amped up the chat to incorporate the soon to be released book Baked In by Crispin Porter + Bogusky big shots Alex Bogusky and John Winsor, executive director of strategy and innovation. 

In a nutshell, Baked In looks at how to eliminate silos between the various disciplines of business, enabled by technology, to give birth to more collaborative and innovative approaches to marketing and product design resulting in products that market themselves.

John kindly gave us an advanced look at the book and we invite you to participate in the discussion by watching live Thursday 9:00AM PST.  More importantly, submit your questions, thoughts, or rants in advance over on Adhack or down below in the old comments.

More on the book on the Baked In blog/wiki or secure an Amazon pre-order to be the first in your cube farm to apply the "recipes."