Adweek Reports Windows 7 Launch With AdHack Mentioned
Microsoft Fetes Windows 7 ‘Creators’ — Good-natured push from Crispin Porter touts collaborative nature of new OS.
In addition to commercials running on TV and online, the effort includes outdoor and digital banners as well as 7-second Web videos that demonstrate the product’s ease of use.
Microsoft will also invite consumers to submit their own 7-second product demos through crowd-sourcing sites such as AdHack and TurnHere. Selected clips will post online next month.
Hunh. Isn’t that interesting.
Sounds like a really Big Video Ad Creative Job, if you were interested in that kind of thing.
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