Planner Reads

another sweet column for ‘boards magazine

rick says good digital producers aren’t (that) hard to find.

Traditionally, bumping into a good interactive producer was like finding a mint copy of the Giorgio Morodor & Phil Oakey LP, a record so rare you spent five years looking for it before you found a copy. But The Barbarian Group’s Rick Webb believes the industry has turned a corner in the shortage of quality digital producers. In fact, he even made friends with a really good one recently and didn’t feel the need to offer him a job.

you can read the full text here.