Planner Reads

In less than 12 hours you get to join us on AdHack Live for a video chat discussing the new book from Crispin Porter + Bogusky’s John Winsor and Alex Bogusky called Baked In.

To kick off the conversation, a few more details on the book itself and how it extends beyond its covers.

The book is divided into 3 parts:

The majority of the book comprises the 28 rules or ‘recipes.’ Each recipe is 2 parts: a topic for discussion and a plan to put the topic into action.

The topic generally consists of stories drawn from the day-to-day experiences of Winsor and Bogusky. They’re great and tangible. The plan takes the recipe and provides some easy tactics to put it into practice where you work.

For example: Culture Trumps Influencers.

Make a list of the cultural trends that influence your consumers’ behavior. Take your time; all of the items on this list will not be immediately apparent. Stay with it, and you will gradually observe more and more. ...