Planner Reads

I love the idea of building a tribe around a story. A while ago, there was a post by Mel Exon at BBH Labs about the Storyteller’s Story, that drew heavily on Dan Light’s description of the marketing machine that was in motion ages before the Watchmen movie was released. The Labs post ended with these lines:

All this leaves me feeling there is a real and significant opportunity for brands to excite and inspire again through storytelling. That it is possible to reinvent a lost art, rather than dismiss it. That storytelling can be a powerful tool to drive new creativity in the interactive space.

I just came across this presentation by Helen Klein Ross, who heads a company called the Brand Fiction Factory, that made me think of the the Labs post in the first place. Helen is the voice of @BettyDraper on Twitter, and the presentation summarises how Mad Men has successfully used (and continues to use) social media to keep fans enthralled even as it is into is third season.

For some reason, I kept ...