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Today’s Ypulse Guest Post comes from Derek Baird, a 2010 Ypulse Youth Marketing Mashup advisory board member, who reports back from The Digital Media and Learning Conference in San Diego. If you work in youth media or marketing and have an idea for a Ypulse Guest Post, email me!

Four Insights for Youth Marketers from DML 2010

Last week scholars and practitioners from the emerging field of digital media and learning gathered on the campus of the University of California at San Diego, in the shadow of a library named after the legendary children’s author Theodor “Dr. Seuss” Geisel, for the inaugural Digital Media and Learning Conference.

The Digital Media and Learning Conference is an annual event supported by the MacArthur Foundation and organized by the Digital Media and Learning Hub at University of California, Irvine.

During the two day conference, chaired by Dr. Henry Jenkins, leading scholars and practitioners delved deep into the world of digital media, participatory learning and youth.

While the primary focus was on utilizing digital technologies in both formal and informal learning environments, there were several themes that also hold relevance for the youth marketing and media community.

Insight 1: The Myth of the ...