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TGI Friday’s paid out there Facebook Fan Woody and get a free burger program this week, you’ll recall how myself and others challenged that long-term usefullness of the program (though I’m sure it provided a short-term sales spike). You’ll also recall my highlighting of Chipotle as a brand that is doing a terrific job of Commitment Marketing.  Late last week I reached out to Colin Burns, Marketing Consultant for Chipotle who is also their Facebook Community Manager. Colin was kind enough to answer several questions that I think will be really helpful to anyone looking to understand what it takes to do it the right way.

That's a Commitment Marketing Burrito all wrapped up there

1. How long have you been the community manager for Chipotle’s Facebook page?

First off, I like that you call it a Community Manager opposed to “Interactive Marketing” or some fancy marketing title. Community is exactly what we’re looking to create and I am just another voice, the voice of Chipotle. But to answer your question, I have been doing this since day one of our facebook ...