Planner Reads

Hong Kong is a busy place.

It’s even busier than Lindsay Lohan’s bedroom – and as per this consumerist society – companies are going to greater and greater lengths to try and find ways to invade the populations consciousness and [hopefully] get them to ‘acquire’.

With so much competition of the wallet and purse, it is fortunate that companies like Mindshare exist – using their proprietary tools to identify ways that carefully engage the right audience at the right time.

Who cares if it the media channels they recommend tend to be very similar to the media channels that have been recommended for 50 years, they’re the experts with their polished, fancy-sounding tools and techniques and so if anyone should know, it’s them and their like.

But what about the poor little businesses … the one who can’t afford to engage a specialist to tell them that after careful market analysis and use of their purpose-built machines, they recommend a television, print, and a little outdoor with – at a push – some internet stuff thrown in, but no more than 7% because that’s just mad, especially when Youtube is free … what about them?

Well, maybe they could take some lessons from the ...