Only two ways to be ’social’?
It’s really about time for social to break out of it’s forced silo (perhaps we should start a ‘Free the Social’ campaign). As I see it, everything you do (or can do) to be more ’social’ can fall under these two rules – two strategies, million tactics.
1. Get talked about This is as broad as it gets and the possibilities are endless. It’s the golden rule if you will. And the one that proves that social is not a channel. You can be the most a-social brand in the world – closed, discrete, snobbish and arrogant but still get everyone talking about you because your products kick serious ass, they become social objects, a center of conversation and people can’t help but talking about you. Apple is of course the best example – as my mate the almighty Gor likes to say Apple are a fairly evil company who just happen to make better products.
Now if your products and services aren’t made of the stuff that gets people talking you can still be interesting and get talked about. There are so many ways to make, do or say different kinds of good stuff (entertaining, inspiring, ...
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