Planner Reads

“Thousands of ideas. Millions in Grants.”

As I’ve mentioned before, I’m a little conflicted about the Pepsi Refresh Project.

I think Pepsi + Crowdsourcing + Super Bowl is outstanding, innovative and a bold experiment.

But the only project I can think to propose is helping Pepsi create food that’s better for people.

As the great communications guru Gandhi said, “You must be the change you wish to see in the world.”