Planner Reads

Rumors of the Death of Blogs are Greatly Exaggerated

Source: feministing

Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide.

While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem.

Released as a five-part series, Technorati provided a looking glass into the blogosphere and revealed the true shape and promise of this important medium.

Demographics

Analyzing the demographics of bloggers, we learn that they’re not necessarily similar to that of the Social Web. Where in Social Media, women rule, in the blogosphere it appears that men represent the majority of active blog authors.

Two-thirds are male 60% are 18-44 The majority are more affluent and educated than the general population 75% have college degrees 40% have graduate degrees One in three has an annual household income of $75K+ One ...