Planner Reads

The Experimentation Imperative

The Experimentation Imperative

View more documents from Clay Jones.

Here’s the deck I presented this weekend at the Planningness Conference. In a nutshell:

The “place” where we all work is extraordinarily complex, difficult to understand and control I think, at least, we can look to the weather modification field for some signals as to what we should be looking at We need to focus on, and test for, the small things that drive people With digital, we can develop sharable experiments, outside our client work, to better understand these small drivers I’m sorry to all those from whom I stole images

I’ll be sharing the results of our brainstorms in another post.

We focused on coming up ideas surrounding four rich areas for exploration:

Digital Anonymity Fan Causes Brands + Services Competition & Rewards

It’s a longish deck, but it’s actually a pretty quick read. Would love to hear your thoughts. Big thanks to Mark Lewis for having me out to talk to a bunch of really, really smart people.

May I offer another post? October 11, 2009 — The Experimentation Imperative, v1 (1) January 29, 2009 — Thinking about banner ads and birth control (6) November 22, 2008 — Mustache Trend Report (7)