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This Agile has a capital A. It can also have a lower case a, in which case it is an adjective, to be lean/nimble but that’s not what I’m talking about. Agile with a capital A is a noun, a name used for the philosophy described in the the Manifesto for Agile Software Development and the suite of methodologies primarily used for software development such as SCRUM and Extreme Programming.

Tim’s post on Agile as a ‘Cargo Cult’ highlights a problem in the adoption of Agile, not only for software development but for creative and business processes. Everyone is trying to adapt to a rapid and disruptive world screwing with business models in every category. Organisations are looking to close the gap with nimble digital start-ups who are out-innovating them at a fraction of the cost-base. Agile seems to offer a well-packaged magic ability to compete in a new way.

Unfortunately, a lot of confusion happens between being Agile as an adjective and a noun. Without understanding both, without the philosophy of being nimble and the processes of an Agile methodology, failure is assured.

At it’s best Agile is fluid and rigorous, it can be more controlled and ...