Planner Reads

  Having passed on my slot to the folks at Dachis Group, I will not be speaking this year at SXSW (interactive) but I will be attending. It will be my second time, and I’m happy to share that there will indeed be a sequel to the sleeper hit event last year known as “Allhat”. This year we are going with “Allhat II: Return of the Cattle”, and it’s sure to be even better complete with local live music thanks to the support from Edelman Digital. That said, there were several things I learned from surviving SXSW, and you might want to take some of them into consideration.Go With The FlowSXSW can be chaotic at times and with so much going on, you will be tempted to think you can schedule everything and cram it all in. You won’t. There’s simply too much going on so the best thing you can do is commit to a few “must attend” and be flexible for the rest. It’s the serendipity of who you meet and how you spend your time that makes the event special. Also, scanning Twitter will tell you ...