Planner Reads

My most-visited posts of the last twelve months.

Inspired by Alan Wolk (who was inspired by BBH Labs), here are my top ten posts of the year (at least by number of pageviews):

Why Did Tropicana Redesign?: Yet another voice in the debate on Tropicana’s redesign (which was pulled off the shelf after the post). I argued the other side … That maybe it wasn’t so bad (minus the usability issue). I still stand by my generic point, but clearly the usability issues won out. Steve Eisman and Betting on Collapse: To be honest most of these top posts were because of Google (and who says that all traffic comes from Twitter?). The post is mostly a giant link to Michael Lewis’s portfolio piece from last year. T-Mobile Class Action Lawsuit: I think the title pretty much explains it. Abandoned Detroit: Pictures of Detroit’s decline. A Rant on Branding: With all the Pepsi/Tropicana excitement I needed to get out a full-on rant about why rebranding isn’t really that important (and why it’s really about a giant media buy). Rating Systems and Personal Rules: This post can be summed up in just a few words: Everyone has ...