Planner Reads

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I’ve been thinking a good deal about Henry Jenkins’ Seven Core Principles of Transmedia Storytelling and I’ve been wondering… can I build a new brand using these seven principles?

Can I use these core principles, some more figuratively than others, to construct an entirely consumable, sharable, remixable, and remarkable brand?

Mike is oft to say, the best conversations are the ones where each person comes to the table with a different piece of information to share about a given topic. Transmedia storytelling is how you engineer the possibility for these kinds of conversations. And when you apply this to branding, you get a brand that is ripe for conversation. And you aren’t anybody until somebody is talking about you.

Funny, we’ve gone from, “I think, therefore I am.” to “I’m spoken of, therefore, I am.”