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Shared by supnah Free turn-by-turn navigation on your smartphone. Awesome business model.

Turn-by-turn navigation was one of the features that iPhone users were most looking forward to with the release of the iPhone 3.0 software. Unfortunately, as users quickly found out, turn-by-turn meant either significantly more expensive apps, or a monthly fee. Not only does Waze do it for free, but it offers an interesting gaming element to boot.

The reason Waze can be free while other turn-by-turn apps are expensive is that their maps are entirely user-generated. Waze simply lays down a foundation and users build out the roads just by using the app. And the company makes it in your interest to help them not only by offering turn-by-turn functionality, but also by turning the mapping of uncharted areas into a game or sorts. If you’re on a road that no Waze user has mapped before, you will see little dots and your car icon will turn into a Pac-Man-like character, to eat the dots and collect points for it.

I got a chance to see Waze in action at the DEMO conference ...