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Twitter and Facebook are the two most talked about marketing channels for brands in social media, but which one is better? Before I go to the quick & dirty analysis I did, I thought I’d give you the result: Facebook Page is about hundred times better marketing channel than Twitter channel (86 times to be more unscientifically exact). So there, the people who are too busy to read more than 140 characters can go back to Twitter.

To begin, how would you go about estimating the effectiveness of a marketing channel? Cost, reach, and effectiveness came to my mind first, so I used those. To make things simple, lets look at Facebook page and Twitter channel only, and forget the advertising formats Facebook has and Twitter hasn’t.

Both channels, the Facebook page and the Twitter channel, are often considered to be free; anyone can set up one without paying an other. However, someone has to update them, and therefore the real cost comes from the time spent by an employee or a designated agency working on the content. According to the social media gurus and their mantras Twitter account has to be updated very frequently in order to ...